SEO Simplified

Today I got a call from a firm called Bail Bonds. They were in need of a SEO specialist. Slowly, I'm getting to understand the importance of a SEO specialist for any firm. It's a perfect way to market your product to the desired customers. There is a huge demand for SEO specialist across the board. So to make it easy here are few terms that are used in Online marketing Industry.

Click Through- The Action of Clicking on the ads placed on a site.

CTR(Click through Rate) - The number of times the ad is clicked per thousand views or Impressions.

CPC (Cost Per Click)- The amount that you pay when someone clicks on your ad.

CPA (Cost Per Action)- The amount advertising company has to pay when when someone takes a action that was desired from the advertisement. Example: If someone registers to your site, through of the ad that you placed on other sites, then you got to pay a certain amount.

CPM(Cost per thousand Impressions)- The amount the advertising company pays for thousand views or impressions of the ad.

Anyone of the above could be used for the payment model or a Hybrid one can be chosen.

The payment models could be Pay per click, Pay per Action, or even Site stickiness, or traffic that the ad brings in.

Wanted to add something about Viral Marketing. Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

Here is a site which lists Top 50 resources for SEO. Click Here

Search Engine Optimization (SEO)

                 Lately I have been hearing this term a lot. I live in florida and I'm kind of looking for part time jobs as a web designer. My favorite place to search for part time jobs are Miami Craigslist. I see a surge of jobs for SEO specialists. Initially, I did not have much exposure to what Search Engine Optimization (SEO) was. I remember my friend working for some company in India, where they asked him to use a particular keyword redundantly so that the search engine can find it. That's the vague Idea, I had about SEO.

Since I felt there was good opportunities for SEO specialists, I wanted to dig deep into it. I came across a 90 page article, which was not very technical, but, yeah, it taught me the basics of what SEO is all about. 

If you want your website to make it to the first page of google then,  good content is not the only thing you got to concentrate on, you got to concentrate on How to sell it and How to make it better than your competitors.

To get a basic Idea of SEO, Read this article